5 Reasons for Building in Public
Building in public is taking your audience with you on your maker’s journey. You share your building process before it’s done. We can also see it as a way to fight stage fright. While building in public is very beneficial for building trust with your clients, there’s so much more. So let’s dive right into the top reasons you should build in public.
Builds a community around your product
One of the most beneficial aspects to building in public is that you create a community around your brand or product. Through the community, you will also get feedback on bugs and concerns. User can help each other out when they are stuck, give advice, and talk about the product. This creates more buzz. Not only is a community a place for general help, but it also builds user loyalty and raises brand awareness through the roof.
Gain trust in clients
What speaks more trust than letting your clients in on your creation process? This works great as an honest marketing strategy, since you’ve shown that you have nothing to hide, and should a client wish to know every nook and cranny of the project, they’ll have access to it. It speaks of honesty, openness, and mutual trust. Your community will love you for it!
Build trust in your product
Even after you’ve gained trust from clients as a company, the individual product will still need to be convincing. So what better way to get people believing than by building in public with them? By showing them the product while still a WIP, you build anticipation. And by building in public, you allow your clients to provide input on what they want and don’t want before launch, which helps you develop a more refined product from the start since you’ll be making something that the market is looking for. Clients who take the journey with you will know what they are getting, and their faith in your project will onboard new clients through word of mouth and reviews.
User testing before making
Building in public can also serve as a pre-building, pre-launch user test. You’re allowing the public to view and comment on your project, which points out errors on the go. Also, the revealing of user wants, concerns, and dislikes gives you valuable insight into the market demand. So when you build, share it with the public and you’ll have a better product at the end, on both the technical and marketing sides.
Creates an emotional connection between user and maker
What better way to engage users than by letting them take part? Allowing your public to take part not only builds trust between you and your user base, but it also builds a strong emotional connection. This is because users feel pride knowing that they took part in building your product. Another significant point about making a stronger connection between product and user is that by building in public, you also show that you value the opinions of the community.
Key takeaways
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Builds a community around your product or brand that helps answers questions and spreads the word
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Get's rid of your stage fright or public shyness
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You gain user loyalty
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Building in public is also a way to user test while still a WIP
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Gets you feedback on bugs and user concerns
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Reveals user needs
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You end up releasing a better product at launch
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By allowing others to take part, you create a stronger emotional connection between user, product, and makers,
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You create pre-launch excitement and anticipation
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Shows that you value the opinions of your community
Wrap up
Building is public is very similar to learning in public, as you’ve probably noticed. Both help you get rid of the fear of public shyness, and they both are hugely beneficial for faster progress and better making. And stay tuned for more posts about this topic in the very near future!
Check out these stories for more learning and building in public: